COVID-19 Messaging
I created this series in response to the UN request below. Most are standard messages plus a few of my own. Social Distancing was one of the primary strategies to stay safe. When I realized the two words combined contained 16 letters I decided to use a 4×4 letter/line spaced grid for the various messages. Each was posted in my personal and professional social accounts with detailed explanations.
Message from the UN:
For the first time, the UN is launching an Open Brief to creatives everywhere to help spread public health messages in ways which will be effective, accessible and shareable. Together we can flatten the curve.
This isn’t a single campaign. We are looking for a multitude of creative solutions to reach audiences across different cultures, age groups, affiliations, geographies and languages. We are asking you to extend your imagination, raise your ambition and lend your support and ingenuity.
By reaching out to creatives around the world, we hope to inspire creators, influencers, talent, networks, media owners + who can take these key messages and bring their own magic to them – a creative twist, a cultural quirk, an interpretation which helps amplify them to audiences we are not yet reaching.
Working with media partners, and clients with media inventory, across social, digital, streaming, broadcast, print and radio we will amplify the best of the creative community.
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